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  Explore by Theme >>> Wildlife Tourism
 
Wildlife
 

Wildlife tourism can be broadly defined as trips to destinations with the main purpose of visit being to observe the local fauna. This therefore implies that wildlife tourism includes other niche markets such as bird watching and the exploration of marine life (such as whale watching).

As bird watching has grown to be a significant niche market in its own right, the definition of wildlife tourism has been restricted to trips to destinations with the main purpose of visit being to observe local fauna, excluding birdlife.

 
 
Wildlife tourism can be an eco and animal friendly tourism, usually showing animals in their natural habitat. Wildlife tourism, in its simplest sense, is watching wild animals in their natural habitat. Wildlife tourism is an important part of the tourism industries in many countries including many African and South American countries, Australia, India, Canada, Indonesia, Malaysia and Maldives among many. It has experienced a dramatic and rapid growth in recent years world wide and is closely aligned to eco-tourism and sustainable-tourism.
 
Wildlife tourism is also a multi-million dollar industry offering customized tour packages and safaris
 
The wildlife attractions of India are huge and worth appreciating. Numerous rare and endangered species of animals, birds and reptiles can be found in the country. The marine life is equally interesting as well. The tigers, rhinoceros, elephants, black bucks, lions, cobras and peacocks are the prime wildlife attractions in the country. Apart from these, there are other wildlife species too that have commanding presence in the forest areas of the country. A wildlife trip to India will allow you a close encounter with all these marvellous wildlife species.
 
See these animals roaming around safely in their natural habitat on a jeep, on the back of an elephant and camel or from a boat. Also, explore the interiors with the help of your guide to discover the vividness of the flora which provide shelter and food to these animals. All these are so unique and interesting in themselves that you will be forced to revisit the wildlife regions time and again..
   
  Potential for Growth
 
Interest in wildlife is growing considerably, in particular as its exposure in the international media increases. As with bird watching, the National Geographic channel and other renowned television channels have generated increased interest amongst consumers.
 
There is still considerable potential for growth within this market, and it is expected to expand by between 8% and 10% per annum over the next decade. The age group that will most influence this growth will be the increasingly wealthy, healthy, and active 55+ age group.
   
  Brief Profile of Consumers
 
Wildlife tourists are some of the most diverse of any niche market. They range from the experienced specialists who like to seek “virgin” places that remain relatively undiscovered, to the inexperienced tourist travelling on a package to one of Africa’s well-known game reserves.
 
Whilst the luxury-end of the package market tends to be the most demanding in terms of infrastructure and services, they also generate the greatest income. These consumers tend to be in the third-age group (50-65 years), often including the early retired.
 
 
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