Wildlife tourism can be broadly defined as trips to destinations with the main purpose
of visit being to observe the local fauna. This therefore implies that wildlife tourism
includes other niche markets such as bird watching and the exploration of marine life
(such as whale watching).
As bird watching has grown to be a significant niche market in its own right, the definition of wildlife tourism has been restricted to trips to destinations with the main purpose of visit being to observe local fauna, excluding birdlife.