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Swot Analysis


  India’s geographical location is a culmination of forests, deserts, and mountains ands beaches. Diversity of culture i.e. a blend of various civilizations and their traditions. A wealth of archeological sites and historical monuments.
Lack of adequate infrastructure. A xenophobic attitude among certain sections of the people. No proper marketing of India’s tourism abroad. Foreigners still think of India as a land of snake charmers.
More proactive role from the government of India in terms of framing policies. Allowing entry of more multinational companies into the country giving us a global perspective. As well as growth of domestic tourism is one of the factors of the development of the tourism industry.
Economic conditions and political turmoil in other countries affects tourism. Aggressive strategies adopted by other countries like Australia, Singapore in promoting their tourism affects Indian tourism.
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